Sprite - "Stay Fresh"

Wieden + Kennedy

Wieden + Kennedy São Paulo, Brazil

10928

Title	Stay Fresh
Agency	Wieden + Kennedy
Campaign	Stay Fresh
Advertiser	Coca-Cola Company
Brand	Sprite
Date of First Broadcast/Publication	2019 / 10
Business Sector	Soft Drinks, Tonics
Philosophy	Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Media Type	Web Film
Length	98 seconds
Production Company	Joint
Audio	Evil Twin Music
	Christian Balzano
	Eduardo Barbosa
Special Effects / VFX	Thais Bonizzi
Executive Director	Regiani Pettinelli
Director	Felipe Paiva
Director	Jose Ferraz
Director	Ilan Wainstein
Illustrator	Felms
Illustrator	Felipe Paiva
Illustrator	Guma Nutinski
Creative Team	Felipe Paiva
Creative Team	Jose Ferraz
Creative Team	Rafael Melo
Executive Creative Director	Eduardo Lima
Executive Creative Director	Renato Simões