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Eduardo Lima
Eduardo Lima
Diretor de Criação at F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
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TitleAndressa Alves Doll
Agency
Campaign Andressa Alves Doll
Advertiser Nike
Brand Nike
Date of First Broadcast/Publication 2019
Business Sector Sportswear
Philosophy Like most women, Andressa Alves, a Brazilian footballer star, was always given dolls as a child. Passionate about soccer, little Andressa decided to turn her dolls into something that really was of interest to her: doll heads became the first footballs of the future star. Wieden+Kennedy and Nike brought that doll-ball to life by creating the ideal doll for the new generation of girls in love with sports: a doll that is shaped like a football, ready for playing, designed in partnership with artist Elisa Sassi.
Media Type Direct Marketing
Length
Creative Director
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Executive Creative Director
Executive Creative Director
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Illustrator
Account Director
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Project Producer
Project Producer
Project Producer
Account Executive
Broadcast Production Director
Broadcast Producer
Planning Director
Planner
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Media Team
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Other
Advertising Manager
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