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Eduardo Lima
Eduardo Lima
Diretor de Criação at F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
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TitleFree-fall Parachute Sale
Title (original language)Paraquedas
Agency
Campaign Paraquedas
Advertiser Elo
Brand Elo
Date of First Broadcast/Publication 2019 / 10
Business Sector Credit Cards
Philosophy Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.
Media Type Television
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Digital Producer
Account Management
Account Management
Account Management
Account Management
Account Management
Planning Team
Planning Team
Planning Team
Strategist
Strategist
Strategist
Strategist
Social Media Strategist
Social Media Strategist
Media Team
Media Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Production Company
Director
Executive Director
Director of Photography (DOP)
Executive Producer
Account Production
Editor
Post Production
Audio Post Facility
Soundtrack Production
Soundtrack Production
Soundtrack Production

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