| Title | Stay At Home Heroes - 4 |
| Agency | ‿ and us |
| Campaign | Stay At Home Heroes |
| Advertiser | Batelco |
| Brand | Batelco |
| Date of First Broadcast/Publication | 2020 / 7 |
| Business Sector | Telecommunications Services |
| Philosophy | To honor the sacrifices that everyday people in Bahrain and around the world continue to make, Bahrain’s leading telecommunications provider Batelco released a commemorative SnapChat lens to be used at home. The lens celebrates heroes at home by adorning them with medals of honor that recognize their struggle and allows them to see themselves as the brand sees them – at-home heroes of COVID-19. This campaign kicked off on Instagram with images of heroic women and men proudly posing at home in their pajamas with their own set of medals, each one custom designed in 3D to reflect their accomplishments – ranging from men learning to cook, to parents dealing with the realities of homeschooling their children. |
| Media Type | |
| Founder & CCO | Fadi Yaish |
| Senior Creative | Camila Venegas Gomez |
| Creative Director | Sandy McIntosh |
| Creative Director | Jamie Kennaway |
| Creative Director | Steve De Lange |
| Business Leader | Mahmoud Jaber |
| Head of Content | Serena Chemaly |
| Chief Marketing Officer (CMO) | Bilal Adham |
| Marketing Director | Shehab Saeed |
| Head of Brand | Husain Mudara |