| Title | Car Crash Flavored Chips |
| Agency | lg2 |
| Campaign | Car Crash Flavored Chips |
| Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
| Brand | SAAQ |
| Posted | February 2022 |
| Business Sector | Insurance |
| Tagline | Never Drive High |
| Story | Legalized in Canada since late 2018, cannabis is not without its dangers, especially when it comes to driving. Because cannabis use often has the effect of whetting the appetite, car crash flavoured chips have been created to deter impaired driving. These unique chips taste like blood, but also a bit like asphalt and metal. The campaign is being carried out in collaboration with the Société de l'assurance automobile du Québec. This organization, whose mission is to protect people against the risks associated with road use and to contribute to the application of several laws and regulations, wishes to remind people that they should not drive after consuming cannabis. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Luc DuSault |
| Creative Team | Nicolas Poulin |
| Creative Team | Félix-Antoine Belleville |
| Creative Team | Vincent Bernard |
| Production Company | Nova Film |
| Director | Nicolas Brassard-Asselin |
| Director of Photography (DOP) | François Gamache |
| Production Manager | Julie Pichette |
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