| Title | Awareness of domestic violence / Selfies |
| Agency | lg2 |
| Campaign | Escape the control |
| Advertiser | The government of Quebec |
| Brand | The government of Quebec |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Camapign to raise awareness of domestic violence. |
| Philosophy | The campaign focuses on a form of abuse that doesn’t get enough attention: controlling behaviour. Showing a woman forced by her partner to take selfies throughout the day to prove what she’s doing, the campaign is an important reminder that the spectrum of abuse goes well beyond the physical. Though often subtle, all violent acts, whether psychological, sexual, economic or otherwise, are extremely serious. |
| Media Type | Television |
| Length | |
| Creative Director | Luc DuSault |
| Copywriting | Félix-Antoine Belleville |
| Copywriting | Jean-Philippe Dugal |
| Creative / Art Direction | Vincent Bernard |
| Account Services | Alexandra Laverdière |
| Account Services | Maude Richard |
| Production | Julie Pichette |
More Work
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- BRAND:
- Government Of Quebec
- AGENCY:
- lg2
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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