| Title | Bomb |
| Agency | lg2 |
| Campaign | The Wick |
| Advertiser | Government Of Quebec |
| Brand | Government Of Quebec |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Government & Other Authorities |
| Story | In its first campaign dedicated exclusively to suicide awareness and prevention, the Quebec government has partnered with LG2 to share the message that we can all assist people in crisis by talking, listening and defusing. The broadcast spot poses the question « Ça va? » (“Are you okay?”) before reminding us to talk, listen and defuse in order to deliver a sincere, hopeful perspective that it is possible to support those who may be struggling. |
| Media Type | Web Film |
| Length | |
| Associate Copywriter | Éric Chavagnac |
| Associate Copywriter | Alexis Cadieux |
| Creative / Art Direction | Vincent Bernard |
| Director of Photography (DOP) | Gabriel Brault-Tardif |
| Post Production | Simon Sauvé |
| Post Production | Mels |
| Music Company / Composer | Lamajeure |
| Audio Engineer | Mathieu Morin |
More Work
SEE ALLAwareness of domestic violence / Selfies
- BRAND:
- The government of Quebec
- AGENCY:
- lg2
Le contrôle, c'est de la violence conjugale
- BRAND:
- Secrétariat à la condition féminine
- AGENCY:
- LG2
Bitter, but never like 2020
- BRAND:
- Farnham Ale & Lager
- AGENCY:
- LG2