| Title | Offline Gamers |
| Brief | To promote the launch of the WiFi-Scanner, six parents were invited to experience the consequences of bad WiFi through their teenage gamer kids. Hidden cameras were installed in the gamers' rooms without their knowledge. Each time the gamers reached a crucial moment in the game, invisible onlookers tampered with the WiFi connection and waited for the reaction. The kids went crazy, proving to the parents just how important a stable WiFi-connection can be for gamers. And for the sake of peace in the home. |
| Agency |
Robert/Boisen & Like-minded A/S
|
| Campaign |
Offline Gamers
|
| Advertiser |
Stofa
|
| Brand |
Stofa WiFi-Scanner
|
| Posted | November 2019 |
| Business Sector | Telecommunications Services
|
| Story | To promote the launch of the WiFi-Scanner, we invited 6 parents to experience the consequences of bad WiFi through their teenage gamer kids. We then installed hidden cameras in the gamers' rooms without their knowledge. Each time the gamers reached an important moment in the game, we tampered with WiFi connection and waited for their reaction. The kids went crazy and proved to the parents just how important a stable WiFi-connection can be for gamers and for the sake of peace in the home. |
| Problem | Danish internet provider Stofa launched a WiFi-Scanner. An app that lets you scan your home by utilizing AR-technology and customized recommendation helping to actually improve your WiFi reception and get a better experience of the product you’ve bought. |
| Media Type |
Applications
|
| Creative Director |
Heinrich Vejlgaard
|
| Art Director |
Frederik Voetmann
|
| Art Director |
Niklas Hultquist
|
| Creative Team |
Magnus Mynderup-Bjørnshave
|
| Creative Team |
Thomas Jørgensen Parastatidis
|
| Account Manager |
Gitte Andersen
|
| Production |
Gobsmack Productions
|
| Director |
Klaus Spendser Lysgaard
|
| Editor |
Thorbjørn Münter
|
| Executive Producer |
Christina Bostofte Erritzøe
|
| Special Effects / VFX |
Welcome Post
|
| Production Company Producer |
Nya Bille
|
| Sound Design Company |
Freezone
|
| Sound Design Company |
Bjørn Vidø
|