Title | Save your father's day 2 |
Agency | Robert/Boisen & Like-minded A/S |
Campaign | Save your father's day |
Advertiser | The Danish Cancer Society |
Brand | The Danish Cancer Society |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Men are more likely to listen to their children than to the Danish Cancer Society. |
Story | Men are more likely to listen to their children than to the Danish Cancer Society. That’s why we gave all of the airtime to the kids by inviting them to create their own Father’s Day ad to be placed by their fathers’ homes. |
Media Type | Case Study |
Length | |
Creative Director | Heinrich Vejlgaard |