| Title | Lotto Christmas Collection |
| Brief | Problem:The Danish National Lottery wanted to create relevancy for their brand at Christmas.As a brand who is all about excitement, they found out that Christmas in Denmark has become a boring event where 72% of the Danes wish for boring Christmas gifts.Idea:The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas. |
| Agency |
Robert/Boisen & Like-minded A/S
|
| Campaign |
Lotto Christmas Collection
|
| Advertiser |
The Danish National Lottery
|
| Brand |
Lottery
|
| Posted | November 2020 |
| Business Sector | Lottery & Gambling
|
| Story | The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas. |
| Problem | The Danish National Lottery wanted to create relevancy for their brand at Christmas.As a brand who is all about excitement, they found out that Christmas in Denmark has become a boring event where 72% of the Danes wish for boring Christmas gifts. |
| Media Type |
Case Study
|
| Creative Team |
Christoffer Fejerskov Boas
|
| Creative Team |
Klara Vilshammer
|
| Creative Director |
Heinrich Vejlgaard
|
| Strategist |
Soren Christensen
|
| Director |
Jes Larsen
|
| Production Company Producer |
Nya Bille
|
| Executive Producer |
Christina Bostofte Erritzøe
|
| Account Director |
Gitte Andersen
|
| Account Manager |
Julie Hinze
|
| Social |
Alexander Faxø Faxø
|
| Brand Activation Strategist |
Alexander Faxø Faxø
|
| Production Agency |
Gobsmack Productions
|