| Title | Tiger Cub |
| Agency | PPK |
| Campaign | Tiger Cub Petting Truth |
| Advertiser | Big Cat Rescue |
| Brand | Big Cat Rescue |
| Date of First Broadcast/Publication | 2021 / 8 |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | A touching experience for you leads to a miserable life for tiger cubs. |
| Story | We created this poster for Big Cat Rescue to try to change the public’s perception about petting baby tigers and getting photos with them. We wanted to give people the real picture and educate them on why it’s not as cute and innocent as they may think. It’s actually the beginning of a lifetime of cruelty and abuse, in which the tiger cubs are continually exploited for a profit. It also inhibits tigers from being where they belong -- in the wild. Ultimately, we hoped to entice people to visit CubTruth.com to learn the truth and support this cause. |
| Media Type | |
| Chief Executive Officer (CEO) | Tom Kenney |
| Executive Creative Director | Paul Prato |
| Creative Director | Michael Schillig |
| Associate Creative Director | Javier Quintana |
| Art Director | Pat Floyd |
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