| Title | Deadliest Shark Attacks |
| Agency | PPK |
| Campaign | Worst Shark Attack Ever |
| Advertiser | Animal Welfare Institute (AWI) |
| Brand | AWI |
| Date of First Broadcast/Publication | 2020 |
| Business Sector | Environmental & Animal Issues |
| Story | We illustrated this poster with a shark-like mouth and subtly replaced the teeth with knives to make a shocking point: That the worst shark attacks are actually by humans. Because each year over 73 million sharks are being brutally killed, as their fins are hacked off and they’re thrown back into the ocean to die a painful death. All to make big profits off the expensive delicacy called shark fin soup. We hoped to educate the public on this worldwide problem that could change the balance of our oceans. So they’d support legislation to make shark fin soup illegal. |
| Media Type | |
| Length | |
| Creative Director, Copywriter | Michael Schillig |
| Chief Executive Officer (CEO) | Tom Kenney |
| Executive Creative Director | Paul Prato |
| Art Director | Alan Schneller |
| Account Executive | David Phillips |
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