| Title | Over 73 million sharks are bitten by humans |
| Agency | PPK |
| Campaign | Shark finning |
| Advertiser | Animal Welfare Institute (AWI) |
| Brand | Animal Welfare Institute (AWI) |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | The campaign aims to bring awareness to the growing problem of Shark Finning. The posters use dramatic original illustrations, designed like black and white paintings with a hint of red blood, to make a shocking point : the worst shark attacks are by humans. This world wide problem is changing the balance of our oceans. The public need to support legislation to make shark fin soup illegal. |
| Media Type | Poster |
| Executive Creative Director | Paul Prato |
| Creative Director | Michael Schillig |
| Copywriter | Michael Schillig |
| Art Director | Alan Schneller |
| Illustrator | Alan Schneller |
| Creative Director | Javier Quintana |
More Work
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- BRAND:
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- AGENCY:
- PPK
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- BRAND:
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- AGENCY:
- PPK
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- BRAND:
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- AGENCY:
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