Florida Lottery - "Doubler by Gold Rush"

PPK

PPK Tampa, United States

1213

Brand: Florida Lottery
Country: United States

Advertiser: Florida Lottery

Title	Doubler by Gold Rush
Agency	PPK
Campaign	Doubler by Gold Rush
Advertiser	Florida Lottery
Brand	Florida Lottery
Posted	January 2023
Business Sector	Lottery & Gambling
Story	The Florida Lottery’s GOLD RUSH DOUBLER game is a legacy product. It was the first $20 Scratch-Off game debuted from the Florida Lottery in 2004 and quickly became a staple within the Scratch-Off portfolio. The state lottery reinvests 97 percent of its revenue back into Florida's economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. This year, the Florida Lottery’s AOR, PPK, has developed a custom fragrance coined “DOUBLER by GOLD RUSH” to promote the game with assets reminiscent of an iconic luxury fragrance campaign, touting the “smell of success.” The fragrance is accompanied by stylish DOUBLER ads that convey the high-end nature of the game and the new “Doubler” attribute with a parody of a classic high-end fragrance campaign. The spot uses an overly-serious surreal environment and over-the-top characters found in other iconic fragrance work.
Media Type	Television
Length	30 seconds
CEO	Tom Kenney
President	Garrett Garcia
Executive Creative Director	Paul Prato
Executive Director of Strategy and Innovation	Nicholas Stoeckle
Creative Director/Writer	Nick McMurdy
Creative Director/Art Director	Christy Beegle
Creative Director, Innovation	Dmitrii Osipovskii
Sr. Writer	Ivan Gonzalez
Art Director	Alan Schneller
Art Director	Carmen Masterson
Lead Social Strategist	Lexi Farnella
Producer	Christine Allen
Producer	Natalie Aquilia
Director of Post Production	Joe Guerra
Senior Editor	Amanda Schreiber
Post Production Coordinator	Christopher Fenech
Special Effects / VFX	Jason McTeague
Sound Engineer	Roger Hughes
Account Director	Joanne Martin
Account Director	Tara Willette
Account Executive	Drake Goebelbecker