| Title | Truck |
| Agency | Leagas Delaney |
| Campaign | Social Campaign |
| Advertiser | Saab |
| Brand | Saab |
| Posted | December 2006 |
| Product | Anti-Drink Driving Campaign |
| Business Sector | Road Safety |
| Tagline | After two drinks, your attention your attention while driving will diminish by up to 76% |
| Media Type | |
| Market | Italy |
| Executive Creative Director | Stefano Rosselli |
| Executive Creative Director | Stefano Campora |
| Copywriter | Michelangelo Cianciosi |
| Art Director | Eustachio Ruggieri |
| Photographer | Fulvio Bonavia |
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