Title | Change Your View in the Kitchen |
Agency | BBDO Russia Group |
Campaign | Change you view in the kitchen |
Advertiser | IKEA |
Brand | Ikea |
Date of First Broadcast/Publication | 2012 / 1 |
Business Sector | Home Furniture |
Story | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
Philosophy | |
Problem | Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
Result | Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
Media Type | Web Site |
Other | Digital Creative Director Kolya Fabrika |
Copywriter | Yaroslav Orlov |
Programmer | Actionfilm |
Designer | Maksim Demkin |
Art Director | Roman Firainer |
Creative Director | Yaroslav Orlov |
Creative Director | Roman Firainer |