| Title | IKEA APARTMENTEKA |
| Brief | Public housing wasn't designed with individuals in mind, but every family has different needs. That's why Ikea created the Apartmenteka, an online library of free interior designs for people living in public housing in Russia. Thanks to a database of more than 300 typical public housing styles, they can search for interior design solutions by type of house, address or number of rooms. Then they can purchase individual items or an entire interior, depending on their budget. |
| Agency | Instinct |
| Campaign | IKEA APARTMENTEKA |
| Advertiser | IKEA |
| Brand | IKEA platform for free ready-made interior design |
| Posted | November 2019 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | IKEA created the APARTMENTEKA – the online library of free interior design for public housing.Now people living in public housing can find interior solution by the type of house, its address or the number of rooms.https://www.ikea.com/ext/ru/kvartiroteka/ |
| Problem | https://www.ikea.com/ext/ru/kvartiroteka/ |
| Media Type | Digital |
| Chief Creative Officer | Roman Firainer |
| Chief Creative Officer | Yaroslav Orlov |
| Creative Director | Nikolai Fabrika |
| Creative Group Head | Evgeniy Golovan |
| Creative Group Head | Junior Copywriter |
| Art Director | Victoria Vysotskaya |
| Art Director | Timur Abdyusheev |
| Senior Digital Art Director | Maxim Demkin |
| Digital Art Director | Victoria Nurislamova |
| Digital Design | Ilya Kuleshov |
| Client Services Director | Marina Vershinina |
| Account Director | Natalya Ametova |
| Account Director | Irina Gornova |
| Account Manager | Ksenia Mikhailova |
| Digital Producer | Anna Chaplygina |
| Digital Producer | Vladimir Lovtsov |
| Digital Producer | Karina Mansurova |
| Production Company Producer | Tatyana Dmitrieva |