| Title | Couch |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Couch |
| Advertiser | Beiersdorf AG |
| Brand | Nivea |
| Posted | August 2008 |
| Product | Good-bye Cellulite Gel-Cream |
| Business Sector | Skin Care |
| Story | During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todds new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree. |
| Media Type | Promotion & Event |
| Hand Lettering | Andre Trenier |
| Account Supervisor | Emily Stanford |
| Production Manager | Joni Adams |
| Art Director | Peter Unger |
| Creative Director | James Cheung |
| Copywriter | James Cheung |
| Furniture Builder | Dune |
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