Nivea - "Balcony"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, United States

7082

Brand: Nivea
Country: United States

Advertiser: Beiersdorf AG

Title	Balcony
Agency	TBWA\Chiat\Day New York
Campaign	Touch and Be Touched - NIVEA
Advertiser	Beiersdorf AG
Brand	Nivea
Posted	September 2008
Product	Lip Care
Business Sector	Creams, Lotions, Milks, Tonics, Makeup Removers
Tagline	KISS AND BE KISSED
Story	The "Balcony" spot showcases the extremes that lovers go to for a great kiss. After a brief kiss, and a moment of touching the womans soft, smooth lips, the man leaps from his apartment balcony onto hers, with the woman tugging hungrily at his sweatshirt, to get more of those delicious kisses.
Philosophy	Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events."
Media Type	Television
Length	15 seconds
Soundtrack	Syrup & Honey
Music	Duffy
Special Effects / VFX	MOO Studios
Editor	Steve Bell
Editing Company	Cosmo Street
Director of Photography (DOP)	Philippe Lesourd
Director	Karina Taira
Line Producer	Roger Barrera
Agency Producer	Winslow Dennis
Executive Agency Producer	Ozzie Spenningsby
Associate Creative Director	Pamela Jones
Associate Creative Director	Rebecca Fargnoli
Production Company	Cortez Brothers
Creative Director	James Cheung