Title | Hideaway |
Agency | TBWA\Chiat\Day New York |
Campaign | Touch and Be Touched - NIVEA |
Advertiser | Beiersdorf AG |
Brand | Nivea |
Posted | September 2008 |
Product | Lip Care |
Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers |
Tagline | KISS AND BE KISSED |
Story | "Hideaway," features a married couple that reminds the audience how important it is to keep the romance alive in an established relationship. Away from prying eyes, the husband and wife are shown indulging in a spontaneous kiss in a coat closet of a restaurant, hidden by the racks of coats and going unseen by the guests and the Coat Checker. |
Philosophy | Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events." |
Media Type | Television |
Length | |
Soundtrack | Mercy |
Music | Duffy |
Special Effects / VFX | MOO Studios |
Editor | Steve Bell |
Editing Company | Cosmo Street |
Director of Photography (DOP) | Philippe Lesourd |
Director | Karina Taira |
Line Producer | Roger Barrera |
Agency Producer | Winslow Dennis |
Executive Agency Producer | Ozzie Spenningsby |
Associate Creative Director | Pamela Jones |
Associate Creative Director | Rebecca Fargnoli |
Production Company | Cortez Brothers |
Creative Director | James Cheung |