Title | First Kiss |
Agency | TBWA\Chiat\Day New York |
Campaign | Touch and Be Touched - NIVEA |
Advertiser | Beiersdorf AG |
Brand | Nivea |
Posted | September 2008 |
Product | Lip Care |
Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers |
Tagline | KISS AND BE KISSED |
Story | In "First Kiss," two young lovers share their first kiss as they say goodnight, at the womans doorstep. When they part ways, she steps inside the house and closes the door and then a split screen shows the man standing outside the door, both with their backs to the closed door, sighing and smiling. |
Philosophy | Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events." |
Media Type | Television |
Length | |
Soundtrack | Oh Boy! |
Music | Duffy |
Special Effects / VFX | MOO Studios |
Editor | Steve Bell |
Editing Company | Cosmo Street |
Director of Photography (DOP) | Philippe Lesourd |
Director | Karina Taira |
Line Producer | Roger Barrera |
Agency Producer | Winslow Dennis |
Executive Agency Producer | Ozzie Spenningsby |
Associate Creative Director | Pamela Jones |
Associate Creative Director | Rebecca Fargnoli |
Production Company | Cortez Brothers |
Creative Director | James Cheung |