| Title | Integrated bread |
| Brief | Bimbo Integrated Bread is a special edition that integrates for the first time all Bimbo’s types of bread in a single pack. This pack was created with a special purpose: to teach kids about the importance of diversity, tolerance and inclusion.We release Bimbo Integrated the 21 of March, in the International Day for the Elimination of Racial Discrimination through an awareness campaign complemented with integrated recipes made by culinary influencers in social media.Then we took it to several schools and we designed an educational program around it. Including storybooks, visual material and pedagogical classes to talk about tolerance and diversity at meal time. |
| Agency | Ogilvy Argentina |
| Campaign | INTEGRATED BREAD |
| Advertiser | Grupo Bimbo |
| Brand | BIMBO GROUP |
| Posted | February 2019 |
| Business Sector | Food |
| Story | Bimbo Group is a company committed to working on a sustainable path for a better world taking as a core message feeding a better world.Besides promoting healthy eating, since 2014 they started a journey to inclusion, where they consciously seek that all people have the same opportunities to participate and develop within and without the company.The brief was to take this Bimbo Group platform beyond the company and communicate it with their main brand, and hero product, the Bimbo bread. |
| Media Type | Digital |
| Executive Creative Director | Maximiliano Maddalena |
| Creative Director | Alejandro Blanc |
| Creative Director | Sebastian Graccioli |
| Copywriter | Marcos Demarchi |
| Copywriter | Luis Gutierrez Aranque |
| Art Director | Virginia Bello Smith |
| Art Director | Gonzalo Juri |
| Agency Producer | Yamila Achkar |
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