| Title | Mini Varsky |
| Agency | Ogilvy Argentina |
| Campaign | Mini Varsky |
| Advertiser | DirecTV, Inc. |
| Brand | DirecTV Sports |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Mini Varsky |
| Story | The World Cup strikes again and DIRECTV needs to generate an appealing activation based on its differential: its content and expert journalists, through situations that establish a link between their target and the brand.The insight: The annoyance generated by those who know nothing about football making the foolish comments while watching it.We summoned the most recognized sports journalist and influencer in Latin America: Juan Pablo Varsky. Together with him we created the MINI VARSKY: a special device so those people who do not know anything about football would be able to talk like real football experts. This device replicates in real time Juan Pablo Varsky´s tweets directly into the ears of those football ignorants.All our audience had to do was tag their football ignorant friends with #minivarsky in order to participate and win a Mini Varsky |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Maximiliano Maddalena |
| Creative Director | Alejandro Blanc |
| Creative Director | Sebastian Graccioli |
| Copywriter | Facundo Alvarez |
| Copywriter | Marcela Pacheco |
| Art Director | Sebastián Cestaro |
| Art Director | Alan Wesley |
| Art Director | Javier Biondo |
| Production Company | ORUGA CINE |
| Director | Fede Russo |
| Production Company Producer | Ioni Borisonik |
| Agency Producer | Estefania Iselli |
| Agency Producer | Gastón Sueiro |
| Agency Producer | Viviana Simone. |
More Work
SEE ALLPfizer Emergencia Visible
- BRAND:
- Mexico City
- AGENCY:
- Ogilvy Mexico
Visible Emergency
- BRAND:
- Pfizer
- AGENCY:
- Ogilvy Argentina
The Lysoformeros
- BRAND:
- Lysoform
- AGENCY:
- Ogilvy Argentina
No More Dramas
- BRAND:
- DirecTV Go
- AGENCY:
- Ogilvy Argentina
Veggie Hacks
- BRAND:
- Vea Supermarkets
- AGENCY:
- Ogilvy Argentina
Integrated bread
- BRAND:
- BIMBO GROUP
- AGENCY:
- Ogilvy Argentina
Una vez en la vida (Trailer)
- BRAND:
- AMEX
- AGENCY:
- Ogilvy Argentina
Rising Voices
- BRAND:
- Colegio Las Lomas Oral
- AGENCY:
- Ogilvy Argentina
Beer Tooth Implant
- BRAND:
- Cerveza Salta
- AGENCY:
- Ogilvy Argentina