Title | Pfizer Emergencia Visible |
Agency | Ogilvy Mexico |
Campaign | Visible Emergency |
Advertiser | Mexico City |
Brand | Mexico City |
Posted | May 2022 |
Business Sector | Government Information & Services |
Story | Ogilvy Argentina and Pfizer Mexico created "Visible Emergency". with the goal of raising awareness and encouraging vaccination against respiratory diseases. They designed an ambulance with transparent walls that allows people to see what happena inside the vehicle. The ambulance traveled the busy streets of Mexico City, recreating an emergency to show in real time the risk of not being vaccinated. |
Media Type | Web Film |
Length | |
CEO | Maximiliano Maddalena |
COO | Carolina Dennin |
Chief Creative Officer | Rodrigo Isaia |
Chief Creative Officer | Alejandro Garone |
Creative Director | Sergio Rio Leon |
Creative Director | Ezequiel Irureta |
Creative Director | Nadina Fernandez |
Art Director | Federico Cerruti |
Copywriter | Ignacio Fernandez |
Art Supervisor | Angel Cedeño |
Director | Javier Herrera |
a Grupo de Ctas. | Javier Herrera |
Agency Production Director | Gastón Sueiro |
Agency Producer | Ezequiel Guillen |
Production Company Directors | Huinca Cine |
Production Company Directors | Nacho del Campo |
Photography Director | César Guardia |
Art Director | María-Fernanda Díaz Ramos |
Wardrobe | María-Fernanda Díaz Ramos |
Production | Dyana Pérez |
Post Production | Estudio 56 Post |
Post Coordination | Antonio Mejía |
Edition | Antonio Mejía |
Director | Angel Tovilla |
Colorization | Estudio 56 Post |
James Dyer | |
Sound Design Company | Javier Alfaro |
Sound Design Company | Victor Ortiz |
Band Production | Javier Alfaro |
CEO | Maximiliano Maddalena |
COO | Carolina Dennin |
CCO | Rodrigo Isaia |
CCO | Alejandro Garone |
Creative Director | Sergio Rio León |
Creative Director | Ezequiel Irureta |
Creative Director | Nadina Fernandez |
Art Director | Federico Cerruti |
Copywriter | Ignacio Fernandez |
Head of art | Angel Cedeño |
Director/a Grupo de Ctas. | Javier Herrera |
Agency Production Director | Gaston Sueiro |
Agency Production | Ezequiel Guillen |
Head of Planning | South Latin: Javiera Romero |
Production Company Director | Huinca Cine |
Production Company Director | Nacho del Campo |
Photography Director | César Guardia |
Art Director | María Fernanda Díaz Ramos |
Wardrobe | María Fernanda Díaz Ramos |
Production | Dyana Pérez |
Postproduction | Estudio 56 Post |
Post Coordination | Antonio Mejía |
Edition | Antonio Mejía |
Realizador | Angel Tovilla |
Color | Estudio 56 Post |
Announcer | James Dyer |
Sound Design | Javier Alfaro & Victor Ortiz |
Band Production | Javier Alfaro & Victor Ortiz |