Title | The Lysoformeros |
Agency | Ogilvy Argentina |
Campaign | The Lysoformeros |
Advertiser | Lysoform |
Brand | Lysoform |
Date of First Broadcast/Publication | 2022 / 3 |
Business Sector | Hygiene & Personal Care Products |
Story | How does a brand celebrate 100 years in the country in a pandemic? SC Johnson asked itself that question and it answer aligned perfectly with the purpose of the brand: Lysoform eliminates 99.9% of viruses and bacteria so that everyone can enjoy more and have peace of mind, and in these days of sports and entertainment events cancellations, what the Argentines wanted the most was to enjoy them again. The brand was there to make it happen. |
Media Type | Television |
Length | |
Chief Executive Officer (CEO) | Maximiliano Maddalena |
Chief Operating Officer (COO) | Constanza Archain |
Chief Creative Officer | Alejandro Garone |
Chief Creative Officer | Rodrigo Isaia |
Creative Director | Ezequiel Irureta |
Creative Director | Sergio Rio Leon |
Art Director | Catalina Menéndez |
Copywriter | Mercedes Espósito |
Account Director | Vanina Vainstein |
Account Executive | Belén Delor |
Agency Production Director | Gastón Sueiro |
Agency Producer | Yamila Achkar |
Agency Producer | Julieta Neumarkt |
Production Company | AV HUB |
Director | Nahuel Varela |
Director | Joaquín Vilaró |
Director of Photography (DOP) | Leonardo Cadaval |
Art Director & Wardrobe | Natalia Quevedo |
Executive Producer | Mariano Schiumerni |
Producer | Guillermo Pineles |
Producer | Alejandro Nanton |
Post Production Coordinator | Joaquín Vilaró |
Editor | Floro Aramburu |
Colorist | Ignacio Di Martino |
Voice | Lucas Medina |
Sound Design Company | Cinestesia |
Music | Supercharango |