| Title | Late Spring |
| Agency | VMLY&R Lisbon |
| Campaign | Late Spring |
| Advertiser | Leroy Merlin |
| Brand | Leroy Merlin |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Gardening Instruments & Products, Garden Furniture |
| Story | Leroy Merlin is a leading brand in DIY In Europe with a strong focus on Gardening. Every year we do a campaign announcing the arrival of spring but this year spring arrived during covid 19. When people were finally allowed to leave their homes, they realized nature didn’t stop for lockdown and had exploded with garden weeds and thistles in exuberant and lush landscapes. They were everywhere and in all forms. We decided that it was time for Leroy Merlin to make a tribute to the rebellious flora in an appropriate Ode to Garden weeds, celebrating this Unusual Spring that arrived late. |
| Philosophy | after lockdown We decided that it was time for Leroy Merlin to make a tribute to the rebellious flora in an appropriate Ode to Garden weeds, celebrating this Unusual Spring that arrived late. |
| Media Type | Web Film |
| Length | |
| More Information | leroymerlin.pt |
| Filmmaker | António Amaral |
| Executive Creative Director | Pedro Ferreira |
| Copywriter | João Ribeiro |
| Chief Agency Producer | Miguel Figueiredo |
| Executive Creative Director | Pedro Ferreira |
| Copywriting | João Ribeiro |
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