Pedro Ferreira
ECD at VMLY&R Lisbon
Madrid, Portugal
TitleCownter
Agency
Campaign The Cownter
Advertiser Fromagerie Bel
Brand Terra Nostra
Date of First Broadcast/Publication 2019 / 4
Business Sector Dairy Products & Eggs
Tagline Goodness done well
Story Terra Nostra is more than just pasture milk; the locals say, it is the best milk in the world. Not only do Terra Nostra's cows benefit from the uniquely beautiful surroundings of the Azores in Portugal, but the brand also follows the Happy Cow Milk Program, a Responsible and Sustainable Production Program. The film focuses on the genuine affection the producers feel for their cows and is based on a study from the Vienna Veterinary University, which showed that human care and interaction increase cows’ ability to produce milk. Animal welfare is a fundamental concern for Terra Nostra, and their affection for their Frisian Holstein is real which led them to implement the Happy Cow Milk Program as well as ongoing rigorous controls of the conditions in which their cows give milk
Philosophy Animal welfare is a fundamental concern for Terra Nostra, and their affection for their Frisian Holstein is real which led them to implement the Happy Cow Milk Program as well as ongoing rigorous controls of the conditions in which their cows give milk
Problem Showing that Animal welfare is one of the Key subjects from the program "Happy Cows"
Media Type Television
Length
Market Portugal
More Information https://www.terra-nostra.pt/en/homepage
Executive Creative Director
Marketing Director
Director
Sound Som de Lisboa
Colorization

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