Title | The sun rises over my land |
Agency | VMLY&R Lisbon |
Campaign | Compal 2.0 |
Advertiser | Compal |
Brand | Compal Masterbrand |
Date of First Broadcast/Publication | 2020 / 7 |
Business Sector | Fruit Juices & Drinks |
Philosophy | In Portugal, we worked the fields to the rhythms of traditional songs. This way we coordinated the plowing and work flow of the land. These melodies have mostly been lost to time, but Compal, the largest natural juice brand in Portugal, wanted to restore tradition. So field and factory workers sang together in unison. A song from other times made now |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Pedro Ferreira |
Copywriting | João Ribeiro |
Creative / Art Direction | Maria Joao Andrade |
Account Director | Filipa Ribeiro |
Account Supervisor | Inês França Martins |
Director of Film Craft | Paco |
Director of Photography (DOP) | Carlos Lopes |