Pedro Ferreira
ECD at VMLY&R Lisbon
Madrid, Portugal
TitleThe sun rises over my land
Agency
Campaign Compal 2.0
Advertiser Compal
Brand Compal Masterbrand
Date of First Broadcast/Publication 2020 / 7
Business Sector Fruit Juices & Drinks
Philosophy In Portugal, we worked the fields to the rhythms of traditional songs. This way we coordinated the plowing and work flow of the land. These melodies have mostly been lost to time, but Compal, the largest natural juice brand in Portugal, wanted to restore tradition. So field and factory workers sang together in unison. A song from other times made now
Media Type Television & Cinema
Length
Executive Creative Director
Copywriting
Creative / Art Direction
Account Director
Account Supervisor
Director of Film Craft
Director of Photography (DOP)

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