During the first days of the pandemic many references to a war were made A war that had to be fought on the sofa From our homes and on our balconies, without uniforms but in pyjamas families responded to the call and hashtags And they stayed home. For all of us And mostly for the ones fighting on the frontline Who wear a uniform This film invited all the families, from north to south of our country To be “war reporters” A war to be fought with our slippers on
Philosophy
Limiano is the leading brand for Cheese in Portugal, a local brand belonging to Fromagerie Bel portfolio. It’s the Love Brand of Portuguese families, innovating in the range offer, talking daily to all targets. It’s is therefore the best positioned brand to talk to everyone with a simple message through these difficult times, a Time of War, our homes are also a Battlefield. But safer to all. #stayhome