10 years experience as a digital creative / highly adept in social media
Lead creative on several press-worthy, award-winning social media campaigns
Lead creative on several press-worthy, award-winning experimental / innovative digital projects
Lead creative on experiential marketing projects
Experienced in the development of integrated campaigns including broadcast, print and outdoor
Possess creative instinct to tell richer stories and develop concepts that promote "sharing"
Able to create compelling communication platforms that make engagement the obvious next step
Lead creative in launching Honda brand on Facebook with “Everybody Knows Somebody who Loves a Honda” social experiment.
Lead creative in developing “Honda Loves You back” social media campaign. Currently used as a model for teaching social media at Hyper Island digital education programs.
Threw a surprise parade for one special Honda owner, “Million Mile Joe” garnering over 44 million earned media impressions.
Lead creative on "Pintermission" -- experimental Pinterest campaign resulting in over 40 million PR impressions in one month.
Gave an unknown band of Honda owners their big break as the musical guest on Jimmy Kimmel Live. Earning 230 million PR impressions and over 1.4 million YouTube views. The band got signed to a record deal.
Specialties: Social Media / Experiential / Experimental