I aspire to create work that's worth talking about and gives people a reason to care; that makes big, meaningful impacts (even on really tiny budgets); that can't be ignored. I like making work that looks nothing like advertising, and finding ways to overcome all the challenges of getting ambitious ideas sold and produced.
Lead creative on Honda’s Project Drive-In, a movement that gained national attention and ultimately saved 27+ drive-in theaters from closing down. All while earning Honda 865M earned impressions.
Helped RPA win their first Cannes Lion in the agency’s 26-year history. Then two more Gold Lions the following year.
Played a key role in launching Honda onto social media, growing their Facebook presence from zero to 3MM fans.
Named to Business Insider’s list of 24 Most Creative People in Advertising 2013
Specialties: Ideas worth talking about- non-traditional, integrated campaigns, social campaigns, branded content, experiential, video