Danish Rheumatism Association - "The Pain Choir"

&Co. / NoA

&Co. / NoA København K, Denmark

Awards

816

This ad is part of the ACT Responsible Collection

Brand: Danish Rheumatism Association
Country: Denmark

Advertiser: Danish Rheumatism Association

Title	The Pain Choir
Brief	Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates.
Agency	&Co. / NoA
Campaign	The Pain Choir
Advertiser	Danish Rheumatism Association
Brand	Danish Rheumatism Association
Date of First Broadcast/Publication	2023 / 9
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The Danish Rheumatism Association is a Danish patient association founded in 1936 with the vision to ensure a better life for the more than 700,000 people with pain in their joints, back and muscles.
Media Type	Television & Cinema
Creative Director	Claus Collstrup
Art Director	Martin Storgaard
Account Director	Morten Fabricius
Strategic Planner	Helle Julin
Media Strategist	Morten Saxnæs
Media Strategist	Nynne Sille Hansen
Agency Producer	Kristina Karlsson
Director	Tore Frandsen
Executive Producer	Sara Samsøe
Post Production	Gareth Warland
Director of Photography (DOP)	Jasper Spanning
Editor	Rasmus Nyholm Schmidt
Sound Design Company	Kevin Koch
Sound Design Company	Anne Gry Skovdal
Music	Lasse Martinussen
Grade	Sofie Borup
Copywriter	Mathias Trads
Account Manager	Nynne Seifert
Graphic Designer	Malene Therkelsen
Producer	Melanie Frydshou