The Weekly National Lottery - "Based on a true Lotto story"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Denmark

3138

Title	Based on a true Lotto story
Brief	Money can’t buy love, but that's just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 helped her neighbour reunite with somebody he once loved after being separated by thousands of kilometres and over 40 years. Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners often share the joy of winning with others.
Agency	Robert/Boisen & Like-minded A/S
Campaign	Based on a true Lotto story
Advertiser	The Danish National Lottery
Brand	The Weekly National Lottery
Posted	November 2019
Business Sector	Lottery & Gambling
Story	The Danish National Lottery is well known in Denmark for sharing it's profit with the community. The Lotto winners are picked every Saturday giving Denmark at least two new millionaires every week.
Media Type	Television & Cinema
Creative Director	Heinrich Vejlgaard
Creative Director	René Sohn Kammersgaard
Account Director	Gitte Andersen
Strategist	Kim Boisen
Director	Tore Frandsen
Director of Photography (DOP)	Jasper Spanning
Editor	Rasmus Nyholm Schmidt
Colorist	Jonas Bech Vestergaard