Wyoming Department of Health Vaccine Awareness - "Hairy Times"

Sukle Advertising

Sukle Advertising Denver, United States

360

Title	Hairy Times
Agency	Sukle Advertising
Campaign	Hairy Times
Advertiser	Wyoming Department of Health
Brand	Wyoming Department of Health Vaccine Awareness
Date of First Broadcast/Publication	2023 / 5
Business Sector	Public Safety, Health & Hygiene
Story	Wyoming was one of the least vaccinated states in the USA. Then, the controversy generated by Covid-19 began affecting the vaccination rates for all other diseases. The Wyoming Department of Health hired Sukle to change that. From our research, we knew that the work we created had to be disarming. It had to be based in fact. And it couldn’t feel like a typical public health campaign. "Hairy Times" uses humor and a “didn’t see that coming” ending to make the point. All produced in a beautiful cinematic style.
Media Type	Television & Cinema
Production Company	The Sweet Shop
Creative Director	Mike Sukle
ACD	Sanja Colli
Art Director	Sanja Colli
Brand Director	Natalie Ross
Director	Tore Frandsen
Director of Photography (DOP)	Logan Triplett
Production Designer	Ryan Smith
Editor	Matthew Wood
Editor	Whitehouse Post
Colorist	Daniel De Vue
Sound Design Company	Greg McRae
Sound Design Company	Coupe Studios
Mix	Greg McRae
Mix	Coupe Studios
Sound Design Company	Matthew Wood
Sound Design Company	Whitehouse Post
Mix	Matthew Wood
Mix	Whitehouse Post
Agency Producer	Michon Schmidt
Wardrobe	Lis Bothwell