Michele Mariani
Executive Creative Director at Armando Testa S.p.A.
Milano, Italy
TitleRiva In The Movie
BriefThis short film that celebrates the indissoluble link between the Riva brand, Italian excellence of the Ferretti group and the seventh art. It stars Pierfrancesco Favino, one of the most talented and internationally appreciated Italian actors, Nastro d'Argento, David di Donatello 2020 and member of the Academy. Favino aboard an iconic Acquariva, crosses a silent and spectacular Venice, accompanied by one's thoughts, on a dreamlike and exciting journey.The co-star of the short film is Riva itself and its relationship with the cinema of every era. Riva boats, both the iconic mahogany and the contemporary ones, have been on screens around the world for more than seventy years: from the most famous blockbusters to the great Italian successes.The project is a tribute to cinema, in the city of cinema, a hymn to its marvelous imaginative power, an invitation to start again, to turn the spotlight back on, to believe in dreams.
Agency
Campaign Riva In The Movie
Advertiser Riva
Brand Riva
Date of First Broadcast/Publication 2020 / 9
Business Sector Boats, Marine Supplies & Equipment
Story The short is a tribute to cinema and celebrates the enduring link that ties the Riva brand and the seventh art. It stars Pierfrancesco Favino, one of the most talented and internationally admired Italian actors, winner of the recent Venice Film Festival, Nastro d’Argento, David di Donatello 2020 and member of the Academy. On board an iconic Acquariva, Favino crosses a silent and spectacular Venice in a dreamlike and emotional journey.
Media Type Web Film
Length
Actor / Celebrity
Executive Creative Director
Art
Copywriting
Account Director
Director
Editor
Line Producer
Production Company Producer
Director of Photography (DOP)
Post Production

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started