| Title | The New Humanity |
| Agency | Armando Testa Group |
| Campaign | #TheNewHumanity |
| Advertiser | Lavazza |
| Brand | Lavazza |
| Posted | June 2021 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Media Type | Case Study |
| Length | |
| CEO | Svetlana Stepanenko |
| Account Manager | Daria Holynska |
| Chief Executive Officer (CEO) | Inger Ashing |
| Photographer | Ami Vitale |
| Photographer | Joey L. |
| Photographer | Carolyne Drake |
| Photographer | Martha Cooper |
| Photographer | Eugenio Recuenco |
| Photographer | Steve McCurry |
| Photographer | David LaChapelle |
| Photographer | Christy Lee Rogers |
| Photographer | Simone Bramante |
| Photographer | Charlie Davoli |
| Photographer | Martin Schoeller |
| Photographer | Denis Rouvre |
| Client Director | Benedetta Buzzoni |
| Executive Creative Director | Michele Mariani |
| Copywriter | Alessandro Baricco |
| Digital Copywriter | Gabriella De Stefano |
| Musician | Patti Smith |
| Account Director | Gina Graci |
| Creative Director, Copywriter | Federico Bonenti |
| Fashion design | Stella Jean |
| Digital Art Director | Giulia Richetta |
| Talent/Actors | Pierfrancesco Favino |
| Talent/Actors | Kiera Chaplin |
| Creative Director and Art | Andrea Lantelme |
| Musician | Brunori Sas |
| Graphic Designer | Michela Repellino |
| Digital Creative Director | Antonello Falcone |
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