| Title | YES! We're Open |
| Brief | Café is the most democratic place in the World. No matter who you are, you're always welcome. So we turned a simple message as "YES! We're Open” into a great promise.An exhortation to live joyfully as we are, set in six ideal micro worlds: the Lavazza Cafés around the world, "open" since 1895. |
| Agency |
Armando Testa S.p.A.
|
| Campaign |
YES! We're Open
|
| Advertiser |
Lavazza
|
| Brand |
Lavazza Calendar
|
| Date of First Broadcast/Publication |
2022 / 10
|
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
| Story | "YES! We're Open" is a message, a campaign, and a new global positioning of a coffee brand that this year is committed to bridging every gap and celebrating all diversities (or better said, uniqueness) in every corner of its universe."YES! We're Open" doesn't just aim to break down barriers, but to build new paths of welcoming, respect, and appreciation for people. |
| Media Type |
Case Study
|
| Executive Creative Director |
Michele Mariani
|
| Creative Director |
Federico Bonenti
|
| Copywriting |
Federico Bonenti
|
| Creative Director |
Andrea Lantelme
|
| Art |
Andrea Lantelme
|
| Graphic Designer |
Michela Repellino
|
| Digital Creative Director |
Gabriella De Stefano
|
| Project Manager |
Gina Graci
|
| Photographer |
Alex Prager
|
| Copywriter |
Antonella Raso
|
| Digital Creative Director |
Paolo Fenoglio
|