Title | The New Humanity |
Agency |
Armando Testa Group
|
Campaign |
#TheNewHumanity
|
Advertiser |
Lavazza
|
Brand |
Lavazza
|
Posted | December 2021 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
Media Type |
Print
|
Executive Creative Director |
Michele Mariani
|
Creative Director |
Federico Bonenti
|
Copywriter |
Federico Bonenti
|
Creative Director |
Andrea Lantelme
|
Art Director |
Andrea Lantelme
|
Graphic Designer |
Michela Repellino
|
Account Management |
Benedetta Buzzoni
|
Account Management |
Gina Graci
|
Photographer |
Denis Rouvre
|
Photographer |
Christy Lee Rogers
|
Entrant Company |
Armando Testa Spa |
Executive Creative Director |
Michele Mariani |
Creative Director, Copy |
Federico Bonenti |
Creative Director, Art |
Andrea Lantelme |
Graphic Designer |
Michela Repellino |
Client Service |
Benedetta Buzzoni, Gina Graci |