Title | Infinity |
Agency | Armando Testa Group |
Campaign | #TheNewHumanity |
Advertiser | Lavazza |
Brand | Lavazza |
Posted | December 2021 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
Media Type | |
Executive Creative Director | Michele Mariani |
Creative Director | Federico Bonenti |
Copywriter | Federico Bonenti |
Creative Director | Andrea Lantelme |
Art Director | Andrea Lantelme |
Graphic Designer | Michela Repellino |
Account Management | Benedetta Buzzoni |
Account Management | Gina Graci |
Photographer | Denis Rouvre |
Photographer | Christy Lee Rogers |