Ørsted - "Ørsted Coqui Frog"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

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This ad is part of the ACT Responsible Collection

Brand: Ørsted
Country: Germany

Advertiser: Ørsted

Title	Ørsted Coqui Frog
Agency	Philipp und Keuntje GmbH
Campaign	Tropical Animals
Advertiser	Ørsted
Brand	Ørsted
Posted	November 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Climatic conditions are shifting all over the planet and affect different habitats in different ways. With every increasing degree of global warming, the distribution of tropical areas is changing. And along with them, tropical creatures' habitats - which fortunately have been easy to avoid so far - are expanding as well. Ørsted used radio spots to raise awareness on climate change through humor.
Problem	Before becoming Ørsted in 2017, DONG (Danish Oil and Natural Gas) was one of the most coal-intensive energy companies in Europe. Today, Ørsted is the world's most sustainable energy company and a global leader in the transition to green energy. From its own transformational experience, Ørsted knows what actions and steps are needed to reduce greenhouse gas emissions and halt climate change. The market leader in offshore wind energy wants to share this knowledge, increase public acceptance of renewable energy and accelerate green practices overall in our societies.
Media Type	Radio
Chief Creative Officer	Diether Kerner
Account Director	Lara von Kroge
Copywriter	Haiko Meyer
Art Director	Paul Grüner
Creative Director	Ingo Müller
Intern	Chiara Schlüter
Composer	Torben Brüggemann
Sound Designer	Torben Brüggemann
Audio Engineer	Leon Christen
Creative Director	Valentin Burkhardt
Creative Director	Tobias Fritschen
Advertising Manager	David Girard