| Title | The Rise |
| Agency | Philipp und Keuntje GmbH |
| Campaign | The Rise |
| Advertiser | Growney |
| Brand | Growney |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Let’s confront people with the effects of climate change in an unusual way – citing an attention-grabbing topic: Money. We created a super attractive but massively unscrupulous offer. A business model out of the disaster: “THE RISE”, the first real estate company to help you profit from rising sea levels.The goal: a cynical offer that looked so authentic that people couldn’t help but share and talk about it. To achieve this, we perfected “THE RISE'' offline and online: from a legit-looking LinkedIn profile of the startup’s CEO and website listing future beachside property plots to billboards placed in regions projected to become coastland according to Climate Central, etc. To orchestrate the outcry, we fed daily content and ads to strategically chosen opinion leaders on social media. Our second goal was to start a discussion around private investments and show people that they can make profits and help the environment. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Diether Kerner |
| Chief Creative Officer | Robert Müller |
| Creative Director | Nicolas Klein |
| Executive Creative Director | Jonas Keller |
| Art Director | Kathrin Hundt |
| Copywriter | Gerrit Zell |
| Account Manager | Nina Wulf |
| Copywriter | Carolin Kolbinger |
| Art Director | Laura Peter |
| Art Director | Kalle Kruse |
| Art Director | Josef Janacz |
| Art Director | Hanna Heintzsch |
| Account Director | Isabell Contreras Morales |
| Art Director | Firyal Purwanto |
| Social Media Manager | Vincent Schönborn |
| Account Manager | Louis Sternberg |
| Trainee | Marilyn Salamov |
| Account Manager | Judith Knabe |
| Director Creative Media | Lukas Pachoinig |
| Producer | Samuel Cody |
| Producer | Diana Scarfo |
| Junior Editor | Fabio Henning |
| Editor | Jay Moss |
| Sr. Marketing Manager | William Gödecke |
| Account Manager | Swantje Burow |
| Social Media Manager | Lara Fleischmann |
| Online Marketing | Yifan Wang |
| Marketing Director | Markus Herrmann |
| Junior SEA Manager | Anna Vonalt |
| Senior Retoucher | Sven Fröhlich |
| Senior Retoucher | Sascha Jeide |
| Final Artist | Dorothea Buczek |
| Final Artist | Ponke Herrmann |
| Art Director | Magdalena Mayr |
| Creative Consultant | Nikolas Bentel |
| Advertising Manager | Thimm Blickensdorf |
| Advertising Manager | Dirk Hempel |
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