Jüdisches Museum Frankfurt - "Shoah Memorial Frankfurt"

Fork Unstable Media GmbH Hamburg, Germany

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236

This ad is part of the ACT Responsible Collection

Brand: Jüdisches Museum Frankfurt
Country: Germany

Advertiser: Jüdisches Museum Frankfurt

Title	Shoah Memorial Frankfurt
Agency	Fork Unstable Media GmbH
Campaign	Shoah Memorial Frankfurt
Advertiser	Jüdisches Museum Frankfurt
Brand	Jüdisches Museum Frankfurt
Date of First Broadcast/Publication	2022 / 11
Business Sector	Museums & Monuments
Story	There is a Jewish tradition of leaving stones on graves; as signs of peoples' visit and their remembering of the dead. Our idea was to transfer this tradition into the digital world with 'digital stones' that become information carriers, giving access to a person's biography. From a distance, they illustrate the magnitude of the annihilation. If you zoom in, they represent individual fates. As additional information and pictures are added, the respective stone becomes denser. In their uniqueness, the stones lend a personalised, human touch to facts. Interested historians, the general public, and most descendants of the Jewish community, in particular, are scattered across the globe. For those who cannot come to Frankfurt, the emotional value of commemoration is vital. That is why 'Shoah Memorial Frankfurt' is more than a database offering a collaborative and interactive memorial wall – it creates new opportunities for healing, research and education.
Media Type	Case Study
Length	135 seconds
Chief Creative Officer	Roman Hilmer
Chief Creative Officer	Diether Kerner
Agency	fischerAppelt AG
Creative Director	Karin Keuder
Art Director	Robert Burtzik
Account Director	Stella Stein
Marketing Manager	Mara Schrader
Programmer	Johannes Eslage
Technical Director	Holger Meyer
3D/Motion Designer	Mark Huff
QA Manager	Jan Dinnebier
Trainee	Robert Freudenreich
Backend Programming	Fabrique