cake / Laut gegen Nazis - "H.A.N.S. - The Hateful Audio Notification Service"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

Awards

619

This ad is part of the ACT Responsible Collection

Brand: cake / Laut gegen Nazis
Country: Germany

Advertiser: Laut gegen Nazis

Title	H.A.N.S. - The Hateful Audio Notification Service
Agency	Philipp und Keuntje GmbH
Campaign	H.A.N.S. - The Hateful Audio Notification Service
Advertiser	Laut gegen Nazis
Brand	cake / Laut gegen Nazis
Date of First Broadcast/Publication	2022 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	We used a loophole in Spotify's system to add a report function for hateful content. Users can send any content directly from the Spotify app to our WhatsApp bot H.A.N.S. (Hateful Audio Notification Service) via the Share function. The bot analyzes the shared links, asks questions, classifies and generates a message for Spotify. The message is then tweeted and delivered to various Spotify email addresses. Just as easy and convenient as a built-in report function would. To publicize the bot, we hijacked Spotify's biggest campaign. As everyone waited for the new #spotifywrapped campaign to launch, we used the hashtag to promote our not-so-positive review of the last year on Spotify. We pointed out all the hateful content we found in 2022 while promoting the solution: our WhatsApp bot H.A.N.S.
Media Type	Case Study
Length	135 seconds
Chief Creative Officer	Robert Müller
Creative Director	Nicolas Klein
Executive Creative Director	Jonas Keller
Copywriter	Carolin Kolbinger
Senior Project Manager	Lena Reinke
Chief Creative Officer	Diether Kerner
Agency	fischerAppelt AG
Art Director	Laura Peter
Account Director	Dirk Mävers
Senior UX/UI Designer	David Schubert
Producer	Lisa Krane
Senior Editor / Motion Designer	Klas Batschkus
Editor	Lisa Pawlowski-Neuber
Account Manager	Louis Sternberg
Trainee	Marilyn Salamov
Lawyer	Georg Fechner
Lawyer	Dr. Christian Anger