| Title | H.A.N.S. - The Hateful Audio Notification Service (en) |
| Brief | We used a loophole in Spotify's system to add a report function for hateful content. Users can send any content directly from the Spotify app to our WhatsApp bot H.A.N.S. (Hateful Audio Notification Service) via the Share function. The bot analyzes the shared links, asks questions, classifies and generates a message for Spotify. The message is then tweeted and delivered to various Spotify email addresses. Just as easy and convenient as a built-in report function would. To publicize the bot, we hijacked Spotify's biggest campaign. As everyone waited for the new #spotifywrapped campaign to launch, we used the hashtag to promote our not-so-positive review of the last year on Spotify. We pointed out all the hateful content we found in 2022 while promoting the solution: our WhatsApp bot H.A.N.S. |
| Agency |
Philipp und Keuntje GmbH
|
| Campaign |
H.A.N.S. - The Hateful Audio Notification Service
|
| Advertiser |
Laut gegen Nazis
|
| Brand |
cake / Laut gegen Nazis
|
| Date of First Broadcast/Publication |
2022 / 11
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | "Laut gegen Nazis" (Loud against Nazis) supports initiatives and alliances against the far right in public relations, forms networks and offers continuous advice and support at local events. Whether at workshops, lectures, discussions, from the information stand at village festivals to the counter-demonstration at the Nazi march in the big city - "Laut gegen Nazis" is there! |
| Media Type |
Case Study
|
| Chief Creative Officer |
Robert Müller
|
| Creative Director |
Nicolas Klein
|
| Executive Creative Director |
Jonas Keller
|
| Copywriter |
Carolin Kolbinger
|
| Senior Project Manager |
Lena Reinke
|
| Chief Creative Officer |
Diether Kerner
|
| Agency |
fischerAppelt AG
|
| Art Director |
Laura Peter
|
| Account Director |
Dirk Mävers
|
| Senior UX/UI Designer |
David Schubert
|
| Producer |
Lisa Krane
|
| Senior Editor / Motion Designer |
Klas Batschkus
|
| Editor |
Lisa Pawlowski-Neuber
|
| Account Manager |
Louis Sternberg
|
| Trainee |
Marilyn Salamov
|
| Lawyer |
Georg Fechner
|
| Lawyer |
Dr. Christian Anger
|