Title | Empty Chairs |
Agency | Uncle Grey |
Campaign | Empty Chairs |
Advertiser | Børns Vilkår & Egmont Fonden |
Brand | Børns Vilkår & Egmont Fonden |
Date of First Broadcast/Publication | 2020 / 10 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | A silent demonstration using 500 empty chairs set up outside the Danish parliament on its opening day – each chair a symbol for a child staying away from school. |
Philosophy | To emphasize our point, each chair had a handwritten statement for why children were staying home from school. Bullying, violence, abuse, or suicidal thoughts were just some of the reasons that made people feel the problem in an emotional way and gave voice to a large group of kids that had been largely forgotten.The campaign was set up overnight in front of the Danish parliament on the opening day. Doing so, we created a one-of-a-kind backdrop for one of the most news-worthy days of the year. Media and politicians simply couldn’t ignore the message as they passed by, gave interviews in from of the chair or even read out some of the quotes. |
Media Type | Case Study |
Length | |
Creative Chairman | Lars Samuelsen |
Chief Strategy Officer | Lars Samuelsen |
Chief Operations Officer | Charlotte Porsager |
Creative Team | Cecilie Jelstrup Larsen |
Creative Team | Marie Frederiksen |
Photographer | Rasmus Lind |
Creative Team | Hans Augustenborg |
Editor | Daniel Halasz |
MOTION DESIGN | Jesper Helvik |