| Title | Love Squad |
| Agency | Uncle Grey |
| Campaign | Love Squad |
| Advertiser | Waoo |
| Brand | Waoo |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Personal Wireless Communication |
| Philosophy | “Just one more game…”: if you are dating a gamer, you have probably heard the phrase 1000 times before. An English study even found that Fortnite was the reason couples divorced in 5% of divorce filings*. But now, together with Uncle Grey, internet provider Waoo is launching a dead-smart solution for all lovers who are tired of gaming called Love Squad: a virtual hitman service where frustrated and neglected partners can order an in-game hit on lovers if they have trouble stopping the game. The idea of the campaign is based on insights about the internet, and it is a humorous way of drawing attention to the fact that we know very well that lightning-fast internet from Waoo is not the solution to everything, and that it is also important to spend quality time together away from the screen. “At WAOO, we have always had users' experiences at the centre and therefore it is also interesting to put a humorous focus on one of the fastest growing phenomena of our time, namely the time spent on gaming.” Sidse Bæk Andersen, Brand Manager, Waoo Waoo has gathered a squad consisting of five of the country's most talented professional gamers and streamers - Jaxstyle, Marie Watson, Esther, Tobii and Jørgen Bjørn, who are ready to carry out assassinations in four of the most popular game titles: Counter Strike: GO, GTA5 Online, Fortnite and Call of Duty. All in the service of love. The various creative approaches and media help lift the conversation from the world of gamers, into the couple relationships and then out to the wider WAOO audience. All without losing the authentic conversation and nerve, which is a necessity to achieve success within an otherwise closed community in gaming. On the campaign page https://lovesquad.waoo.dk you can order an online hit on your partner and write a loving or less loving message, which will be handed over when the task is completed. |
| Media Type | Gaming |
| Length | |
| More Information | https://lovesquad.waoo.dk/ |
| Advertising Manager | Sidse Bæk Andersen |
| Chief Strategy Officer | Lars Samuelsen |
| Chief Operating Officer (COO) | Josephine Winther-Poupinel |
| Senior Creative | Mackenzie Alexander |
| Senior Creative | Cecilie Larsen |
| Account Manager | Signe Aas Dam |
| Account Manager | Nina Brinkmann Jønler |
| Digital Director | Kasper Andkjaer Nielsen |
| Head of Production | Daniel Halasz |
| DOP, Editor and VFX Artist | Thorbjørn Fessel |
| Final Artist | Thomas Rynkeby Knudsen |
| Final Artist | Michael Madsen |
| Additional Credit | Simon Frøsig |
| Producer | Brit Vinther-Jensen |
| Producer | Rasmus Gaardhøje |
| Media Agency | Wavemaker |
| Media Managing Director | Claus Andersen |
| Senior Client Director, Media | Stine Vejling |
| Senior Social & Influencer Manager | Christine Matthsen |
| Senior Digital Manager | Sofie Lodahl |
| Influencer Manager | Emma Krøis |
| Esport management | Foreverr |
| CEO & Founder | Marc Ogihara |
| Owner & Managing Director | Marco Villaroel |
| Founder & manager | Claus Agergaard |
| Production Company | The Lab |
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