Samsøe Samsøe - "Resell Tag - Board"

Uncle Grey

Uncle Grey Copenhagen, Denmark

1329

This ad is part of the ACT Responsible Collection

Brand: Samsøe Samsøe
Country: Denmark

Advertiser: Samsøe Samsøe

Title	Resell Tag - Board
Agency	Uncle Grey
Campaign	Resell Tag
Advertiser	Samsøe Samsøe
Brand	Samsøe Samsøe
Date of First Broadcast/Publication	2022 / 4
Business Sector	Apparel & Accessories Stores
Story	“The Resell Tag” is a unique scannable code in each piece of clothing that will activate a series of digital actions, automatically creating a sales ad for the item and promoting it across Facebook and Instagram.
Philosophy	Each item comes with a micro media budget attached, that allows for a hyper-targeted campaign that promotes the item on Facebook and Instagram to help create interest and find a new home for the item. The Resell Tag is designed to activate a series of data points that is assigned to each tag and make the reselling of the particular item as quick and painless as possible. Ensuring that clothes don’t wind up in the back of the closet, but instead, extend the life cycle of each and every item and make sure it gets worn.
Media Type	Case Study
Length	75 seconds
Advertising Manager	Peter Sextus
Advertising Manager	Klara Lykke Reddersen
Advertising Manager	Sofie Niebuh
Advertising Manager	Andy Sørensen
Advertising Manager	Christian Øgendahl
Creative Chairman	Lars Samuelsen
Executive Creative Director	Lars Dyhr
Worldwide Chief Creative Officer	Javier Campopiano
Creative Director	Andreas Hoff
Creative Director	Clara Prior-Knock
Digital Director	Kasper Andkjaer Nielsen
Client Services Director	Josephine Winther-Poupinel
Art Director	Louise Dupont Cerroni
Editor & Motion Graphics Artist	Thorbjørn Fessel
Creative/Photographer	Rasmus Lind
Creative	Simon Frøsig Christensen
Creative	Nicoline Grace Paulsen
Account Manager	Nina Brinkmann Jønler
Final Artist	Michael Madsen
Strategist	Gustav Thuesen