VIPP - "Some values belong in the bin. Others don't"

Uncle Grey

Uncle Grey Copenhagen, Denmark

799

Title	Some values belong in the bin. Others don't
Agency	Uncle Grey
Campaign	Some values belong in the bin. Others don't
Advertiser	VIPP
Brand	VIPP
Date of First Broadcast/Publication	2022 / 12
Business Sector	Home Appliances, Furniture & Gardening
Philosophy	The World Cup has been filled with controversial attitudes and statements by FIFA. Showcasing the true nature of an organization (and not least their president) that is both out of touch with modern values but also makes it impossible for teams and fans to express their opinions. In truth they are repressing freedom of speech and target inclusion and the opportunity to display solidarity with people of different genders and sexual identities. And one person specifically has become the symbol of this hypocrisy – FIFA President, Gianni Infantino. At Vipp we want to promote free speech and the right of self-expression. So, it was time to leverage our most ionic product to bring our point across. The bin. The campaign featured in the two largest newspapers (Berlingske Tidende and Politiken) and was picked up by news on TV by the largest TV-station in DK.
Media Type	Print
Executive Creative Director, Design	Lars Dyhr
Creative Chairman	Lars Samuelsen
Chief Operating Officer (COO)	Charlotte Porsager
Advertising Manager	Kasper Egelund
Advertising Manager	Christina Hinding
Retouching	Wetouch
Retoucher	Michall Cadovius