Børns Vilkår & Egmont Fonden - "Empty Chairs - Board"

Uncle Grey

Uncle Grey Copenhagen, Denmark

815

Title	Empty Chairs - Board
Agency	Uncle Grey
Campaign	Empty Chairs
Advertiser	Børns Vilkår & Egmont Fonden
Brand	Børns Vilkår & Egmont Fonden
Date of First Broadcast/Publication	2020 / 10
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	A silent demonstration using 500 empty chairs set up outside the Danish parliament on its opening day – each chair a symbol for a child staying away from school.
Philosophy	To emphasize our point, each chair had a handwritten statement for why children were staying home from school. Bullying, violence, abuse, or suicidal thoughts were just some of the reasons that made people feel the problem in an emotional way and gave voice to a large group of kids that had been largely forgotten.The campaign was set up overnight in front of the Danish parliament on the opening day. Doing so, we created a one-of-a-kind backdrop for one of the most news-worthy days of the year. Media and politicians simply couldn’t ignore the message as they passed by, gave interviews in from of the chair or even read out some of the quotes.
Media Type	Case Study
Length	118 seconds
Creative Chairman	Lars Samuelsen
Chief Strategy Officer	Lars Samuelsen
Chief Operations Officer	Charlotte Porsager
Creative Team	Cecilie Jelstrup Larsen
Creative Team	Marie Frederiksen
Photographer	Rasmus Lind
Creative Team	Hans Augustenborg
Editor	Daniel Halasz
MOTION DESIGN	Jesper Helvik