| Title | The Hidden Cost |
| Agency | DDB Praha |
| Campaign | The Hidden Cost |
| Advertiser | People for the Ethical Treatment of Animals PETA |
| Brand | PETA |
| Posted | July 2022 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | When livestock farming results in deforestation, people see ecological problems like increased greenhouse gases, landslides, floods but they often don’t see that their meat-eating habits lead to another issue – the loss of animal species due to their habitat loss. For Peta Australia we created a visual that illustrates this problem while following the “there is more than meets the eye” logic. The mixed technique visual uses matte painting and montage, which combines over 30 images and 100 layers. |
| Media Type | |
| Chief Creative Officer | Dora Pruzincova |
| Head of Art | Emil Nitkulinec |
| Creative Director | Mikey Tucker |
| Art Director | Zora Makovská |
| Ideamaker | Zora Makovská |
| Ideamaker | David Boleslav |
| Senior Project Manager | David Šrámek |
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